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THE CREATIVE EXCHANGE

Always Learning

Welcome to The Creative Exchange, my very own passion project filled with unique and engaging content about marketing and advertising.  This blog was inspired by the 2019 Marketer Happiness Report by MarketingProfs, which indicated that "60% of marketers believe we need to be qualified before trying something new, and half of us worry we don't know as much as our peers."  I want to use this space to share knowledge and exchange ideas so that, as marketers, we can always be learning.

 

Explore my site and all that I have to offer; perhaps The Creative Exchange will ignite your own passions as well.

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What Is SEO? Why Search Engine Optimization is Crucial for Businesses

Wondering how some websites rank at the top of Google? That’s the power of SEO—Search Engine Optimization. It helps your site get found by the right people, at the right time, without paid ads. In today’s digital world, SEO is essential for visibility, traffic, and growth. This post breaks down what SEO is, how it works, and why it matters for anyone building an online presence.

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Based in Hamilton, Ontario, Canada

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